LinkedIn, the social network for professionals has now over 380 million members. A few weeks ago company CEO Jeff Weiner who happens to also be the company’s head of product announced a new LinkedIn app, which has been going live last week. They tried to make it more relevant to how people do business today and simpler for LinkedIn users.
The app has been streamlined into 5 core areas:
- Your Feed (Home)
- Me (Professional Brand)
- My Network (Daily Briefing)
| HOME | Here you can see the content from your network to help with your professional day. The content displayed is based on what LinkedIn determined as most relevant for your industry, function, and skills combined with what conversations and content you care about. You can follow content you are interested in and unfollow content thatis less valuable to you.
| ME | represents your professional brand. This is where you can see all things about you — who’s viewed your profile, who is commenting on, or sharing your posts. It also offers the most intuitive way of updating your profile that we have ever had, so you can easily spruce up your professional profile to keep things fresh.
| MY NETWORK | provides you with daily updates on what’s happening in your professional network, so you can see in seconds people you may know, new posts from your network and suggestions to keep connected. For example you can say congrats to a connection having a new role or celebrating a work anniversary. You can also sync your calendar so that you’ll never miss another meeting and you’ll always be prepared.
| MESSAGING | “The inbox is out and messaging is in,” said Weiner. LinkedIn abandons email in favor of a more casual way to stay in touch, allowing you to initiate quicker conversations in a lighter-weight interface: messaging someone has never been this easy!
| SEARCH | is now 300% faster, and results should be more accurate, so that you can fin every jobs, profiles and groups you’re looking for. When you start typing a search, the results will be displayed before you even finish typing.
Finally there will be an app launcher incorporated into the experience, using LinkedIn to link out to other apps like Job Search, Groups, Pulse, Slideshare, Lynda.com, and Lookup more seamlessly. This is an example of how deep linking technology is now becoming ever more mainstream, with the feature eventually being able not only to link you to an app, but to a specific section within it. Facebook did the same thing with Messenger which is now one of the most popular app on the world. Will this strategy work for LinkedIn? Give us your opinion!